So obviously I will go with the sponge type!it depends what sponge you use, genoise is easier to roll hot, let cool, douse with rum syrup ,fill and re-roll in the parchment it was baked on, seAl the ends with buttercream and freeze, it can be finished at a later time .
Swiss roll recipes are far more tolerant ( rubbery).
ps,
gerardj, have you sealed the end and frosted it to look like that?