Since your profile shows you in the Seattle area... try Safeways deli baked rolls. They are quite good and generally sold in packages of 6 for a reasonable amount of money.
My local grocery store has nice rolls, but need to go firsts thing in the morning to ge them fresh. Some things they bake in house, some of he other stuff they get delivered from Brooklyn. The guy is a the door at 7am. The second he unloads I grab them.