I really despise some of these companies that make highly processed, nutritionally lacking foods and then try to slap a healthy label on it. It's nothing but pure deception. If it's white bread, just label it white bread. There is no shame in doing so. The Sara Lee and Wonder whole grain white breads are perfect examples of these sorts of misleading labeling practices.
Great article on the Sara Lee bread:
Sara Lee Accused of Whole Grain Whitewash ~ Newsroom ~ News from CSPI ~ Center for Science in the Public Interest
As for the Wonder Whole Grain White, here is the list of ingredients:
Wheat flour, water, whole-wheat flour, yeast, brown rice flour, high-fructose corn syrup or sugar, wheat gluten, soy fiber, calcium sulfate. Contains 2 percent or less of: soybean oil, honey, salt, barley malt, datem, vinegar, mono- and diglycerides, calcium propionate, sodium stearoyl lactylate, monocalcium phosphate, yeast nutrients (ammonium chloride, ammonium sulfate), ethoxylated mono- and diglycerides, enzymes, yeast extract, wheat starch, azodicarbonamide, B vitamins [thiamine mononitrate (B1), riboflavin (B2), niacin, pyridoxine hydrochloride (B6), folic acid, vitamin B12], vitamin E acetate, zinc oxide, soy lecithin, ferrous sulfate (iron), calcium dioxide, soy flour, whey, vitamin D3.
That's quite a laundry list. Does it sound appetizing to anyone?
My own take on bread is that even the (real) whole grain stuff is still a lot of fluff. It doesn't have much nutrition for the amount of calories it packs. I think bread is something that should be more of a once-in-a while treat than an every day staple.
Having said that, I love bread. A lot. But I don't buy it very often because it's very easy to make from scratch for about $1 a loaf. As an added bonus, it tastes better, has more nutrition, and doesn't contain chemical junk that you don't need.
Sorry, I didn't mean to go off on a rant, but deceptive marketing is one of those things that just makes me a little bit crazy.