A few months ago, I ordered a big custom Utz box from them. I generally like the comparative mildness of their flavors. My favorites of theirs have been BBQ and sour cream and onion. I never have liked SC&O from any other brand and like it for the mildness.
So I ordered each type of their several barbeque chips. My favorites are Honey BBQ (still) and Smokin Sweet BBQ. I did not like the rest of them (mostly named for regions, like Carolina is one). They were too strong and just not pleasant to me. Like Kleenex said, aftertaste. But I do love these two. I can't say there's a lot of difference between the two I like. And to be fair, I don't like the "hot" versions of any chips.