go to the grocery store.
observe the super-obese picking&choosing over the high to highest fat frozen instant meals . .
that there is the problem.
people do not relate to the published data / advice / suggestions.... to their situations.
mothers, wider than the shopping cart, with pudgy+++ kids in tow, filling the cart with nothing-but-sugar cereals, snacks, super fat nuke&eat snacks, etc etc etc.
the choice is:
they cannot read
or
they can read and don't care.
either way, the end results are disastrous.